BTL
CURE 4 THE CONVENTIONAL
Druwashington BTL builds and manages brand behavior through Unprecedented Ideas that are brought to life from the benefit of our total understanding of the various landscapes brands exist in,
Creative Intelligence is always our starting point for any brand, global or local. Not only does it drive the strategic development of our solutions by challenging and overturning the conventions of any marketplace; but it also creates a common language and understanding across our network for the brands we lead.
Defining our mode of operation is only half of the equation. The other half is to make sure that we craft an idea brief from the right perspectives and engage the right disciplines so that we make full use of the landscape.
We are constantly evaluating and documenting the shifts in the arenas brands exist in and their impact on audience behavior. And it is this commitment that allows us to serve brands differently than our competition.
Our focus is not only to be the best advertising agency network but also to be one of the most creative companies in the world.
We exist to create and manage brands that take
the world by storm.
BTL ORGANS
01. Experiential Activations
Events and Launches
We connect brands to consumers through an emotional experience differentiating and enhancing them from their competitors.
02. Trade Marketing
Merchandising and Seeding
We ensure that the brands we represent are executed to the highest standards to drive incremental sales while improving the shopping experience for their ever-changing customers.
03. Avant Garde Talents
Premium Brand Representatives
Before our Avant Garde Talents charge into the field, Strategy comes first.
We work with our clients to understand their goals in the specific realm they exist in, taking into account the fact that no two clients are alike. We then combine research and insights with strategy and experience to create innovative, functional, and effective on-ground activations.
Our AG Talents are bold, innovative, progressive and experimental, they push boundaries and create new experiences. In essence, we lead the way in growing your brand in a unique and consistent fashion
I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
Maya Angelou, Civil Rights Activist & Poet